M Mahmood
Digital Marketer
M Mahmood
Digital Marketer

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How to register a domain name for a brand!

March 15, 2020 Blogging
How to register a domain name for a brand!

Are you trying to find an article that describes how to register a domain name and how the domain would match with your brand identity?

If yes, then this article is absolutely for you!

Everything starts online with a domain name! So, to be succeeded online, you must require a great domain name.

To have a domain name, you will need to register a domain name with a domain name registrar like BlueHost. 

It takes some research and a few technical skills to register a domain name.

In this article, I included a few technical steps, psychological facts, best tactics, and more to find the right domain name to register it for your brand.

Psychological Facts

A domain name makes an impact on brand recognition. 

The brand users are most of the time influenced by the branding so that it is essential in terms of psychology to have a great brand domain name.

If your brand is already registered with a name locally and now you are trying to get your business online, then stick with your current brand name for domain registration.

But, if you are a brand new startup, then you must read the below steps. 

Domain Readability:-

Your domain name should be readable to a general audience. If your online brand is a country based business, then choose a region-based word and make it your domain name.

Otherwise, choose an English word as your domain name so that everyone will easily understand the meaning.

Memorable domain:-

On average, 30% of a site visitors come back because they can remember the site name, and the rest of the 70% never come back just because they can’t remember the site name.

To make your domain name memorable, you can choose short in length and descriptive in meaning words so that it will be easy for your customers to memorize your site name.

Best tactics

You don’t need to apply any rocket science to have a great domain, but some key points you will have to remember while registering a domain name.

Remember, all the short name great domains are already registered, so I have tried to cover some of the best tactics to register a domain name for a brand new brand. 

Brand Relevancy:-

A domain name/brand name is an identity of that brand. Make sure the word you are choosing for the domain name is relevant to your brand voice.

It helps in branding as well as for SEO purposes.

If you have investors or you have enough funds to afford to create brand awareness, then you can choose any word for the domain.

Also, if you are in the Dropshipping industry and still not sure what categories will work for you, then choose a common domain name. It helps to switch the niche easily.

Otherwise, you should select a one/two-word domain name that describes itself in your industry.

Take the example of “domain.com.” The word domain describes itself about a domain, and domain.com explains the platform where different domains are available.

Now the question is if the industry already has the top industry-leading brands like domain.com, then how your new brand will survive?

Well, there are two ways to stand out from the top-notch competition.

Number one, choosing relevant and descriptive words like BuyDomains, NameCheap, Name.com, and so on. 

All the brands mentioned above have a unique name and brand voice, so their name and their features stand out their identity from each other.

Another way to stand out a brand from others is proper branding with impactable brand awareness.

You can see the hosting platforms like BlueHost, HostGator, DreamHost. All names above describe themselves that they are hosting companies. Still, due to their branding, their domain registration features become most popular in the industry.

In the same way, you can choose a unique and irrelevant word like GoDaddy.

GoDaddy neither describes about the domain name nor hosting, but still, Godaddy is on the top position in the industry just because of its branding.

Domain Length:-

 As I already mentioned that all short great domain names are already registered so that it doesn’t mean to go for the lengthy words or even sentences to register a domain name.

The limitation of a domain name length is 253 characters, but your domain name should not exceed 20 characters.

If you can put your domain name between 8 to 15 characters, then it would be great for your customers.

Make sure you are not using any separator in your domain like hyphens and avoid using digits (0-9) until it is a part of your brand voice.

Technical Steps to Register a Domain Name

To register a domain name, you won’t need to become an expert technician, but some internet browsing skills will be ok for it.

With your internet browsing skills, go through each step below.

Domain Availability:-

Visit a domain registrar like BlueHost and check the availability to register a domain name for your brand.

Put the selected words one by one on the search box and check.

It might be possible not to have a dot com domain for the selected word. In that case, you can choose other extensions like info, org, edu, or any other suitable extensions.

Purchase the domain:-

 Once you have found the right domain name, then it’s time to acquire it by registering the name. To register a domain name, you will have to pay a yearly fee to the registrar.

If you purchase a hosting plan on BlueHost, you will get a free domain name for one year.

Conclusion

A brand new brand must do some research before registering its domain name.

That’s why this article defined you how to go step by step to register a domain name.

In initial steps, you will have to do some research for the brand relevancy, domain length, domain readability, and domain availability.

In final steps, all you need to do is, go to the domain registrar like BlueHost and purchase a domain name for your brand.

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