Are you in the space of marketing, or you want to promote your business online?
If still, guest blogging is not in your marketing strategy, or you are not doing it in the right way, then this article is for you.
In this article, you are going to have a clear concept of guest blogging and a practical guest blogging strategy for the year 2020.
Why Guest Blogging?
No doubt, guest blogging has inimitable benefits in terms of SEO, especially when you provide SEO services, guest blogging is your key resources of backlinks.
Other than the benefits of guest blogging are gaining authority in your industry, generating traffic as well as leads.
Most importantly, if you have a blog/site, then you can acquire backlinks that give you a domain authority.
Your reputation will also boost as your target audience will see your face over and over to the different sites.
Guest blogging is the best way to build your network online. As you will repeatedly post your thought to a different audience, they will join with you so that you can create your custom community.
The Truth Behind Guest Blogging
Guest blogging has always been on the top priority since SEO introduced. In 2019, speculation about guest blogging was going viral, that guest blogging is dead.
If you ask me about that, my reply would be yes (for some cases) and no (for some cases).
Let’s discuss both cases!
2020 is the age of competition; that’s why only writing fluffy content and wishing it to be published on high authority blog is not going to work anymore.
So, if you want to be one of the guest bloggers who don’t have writing skills, then leveraging with guest blogging may not for you.
In 2020, you can still get the most out of guest blogging. But one thing you should remember that your high-quality content is publishing to the right audience.
If you are not getting leads or even traffic, then you might be doing something wrong.
Guest Blogging Strategy For 2020
In 2020, the marketers are in the most competitive space ever. Marketing is not now as it was before. Almost everyone is now smart, and they can smell if you try to sell something.
Guest blogging is one type of sales pitch, so if your strategy is just like you were doing or you have heard about it, then you should polish your skills to get accepted to the blog owners as well as to the audience in 2020.
First, you should determine your goal of guest blogging and. What is your purpose in guest blogging? It might be for lead generation, traffic generation, personal brand awareness, or SEO improvements.
Go through your determined purpose as if you decided to generate leads, then only getting traffic will not worth your effort; you will have to target an engaging audience.
One thing more for lead generation is, you can’t sell directly through your guest blog because no one is going to link back to your sales page.
It’s hard to even impossible to get a link to your sales page, so all you need to be a little bit tricky. You can get the traffic from your guest blog to a landing page where you should set up a sales funnel.
Similarly, if your purpose is SEO improvements, then you will have to target blogs with real traffic and high domain authority.
If you are only focusing on your brand awareness, then a bio section must-have in your selected blog.
Finding Your Targeted Blog
To find your targeted blog, you can use a different method like finding blogs using search strings below.
Search Strings for Guest Posting
- “write for us” + “[Your Niche]”
- “guest post” + “[Your Niche]”
- “blogging guidelines” + “[Your Niche]”
- “guest post by” + “[Your Niche]”
- “contributing writer” “[Your Niche]”
- “guest writer” + “[Your Niche]”
- “submit a guest blog” + “[Your Niche]”
- “guest column” + “[Your Niche]”
- “contribute to our site” + “[Your Niche]”
- “suggest a blog post” + “[Your Niche]”
- “submit an article” + “[Your Niche]”
- “guest blog opportunity.” + “[Your Niche]”
- “contributor guidelines” + “[Your Niche]”
- “guest blog post wanted” + “[Your Niche]”
- “blogger wanted” + “[Your Niche]”
- “writer wanted” + “[Your Niche]”
- “guest post opportunities” + “[Your Niche]”
- “article wanted” + “[Your Niche]”
- “blog post needed” + “[Your Niche]”
- “guest article opportunities” + “[Your Niche]”
- “article needed” + “[Your Niche]”
- “guest article” + “[Your Niche]”
- “writer needed” + “[Your Niche]”
- “accepting guest posts” + “[Your Niche]”
- “post written by” + “[Your Niche]”
- “become a guest blogger/guest writer” + “[Your Niche]”
- “guest author” + “[Your Niche]”
- “submit article” + “[Your Niche]”
- “guest blog submission” + “[Your Niche]”
Researching where your post will be published
Once you have sorted a few of your targeted guest blogs according to your niche, it’s time to verify that the selected blogs are profitable for you or not. To do so, follow some steps below.
It is the most important thing to know about the quality and value of the blog. Put the link of your targeted blog to the different SEO tools to verify the DA and TF of the blog. It will help you to build your domain authority once you put a link to your site on this blog.
Before start writing, you must know about the audience like where they come from and in what volume they are landing on the blog. Know what are there genders, their ages, and their interests. (If possible)
Some blogs only focus on new readership, and some blogs focus on returning readership. Every new blogger should focus on returning audiences to build a loyal brand. It would help if you understood the audience’s interaction with your targeted blog, observe how the audience engages with the posts, their tone of the comment, and more.
Rarely, some blog owners do not want to credit the authors for their writing efforts. It depends on blog owners that some of them allow an author bio for the post, and some of them don’t. But, almost all of them enable putting a link on the content.
If your goal of guest blogging is to build a personal brand, then the author bio must require on your targeted blog.
The blogs that already have a messy structure like have lots of banner ads and promotional popups, then that blog might not be suitable if your goal is lead generation. To generate leads, you will have to keep your readers on track, but the readers will distract from your attention if they are irritated with fluffy stuff.
Crafting the gold pieces
Now let’s get started crafting a guest post to get the most out of it.
Open a specific blog where you want to get published and then read a few articles. Once you discover the topic to write on, list out all the similar blogs from your targeted list.
Generate ideas about the topic you want to write on. Nurture your past experiences (if you have) about the subject, but it doesn’t necessarily.
Do some calculations about the topic like what still on that topic is not covered or not covered deeply.
Find the gap where you can put your point of view or unique points that nobody is discussing, and then go through the next steps.
You must do some research on that topic to have the ideas what the other people else are talking about the subject.
Read at least ten articles and point out the crucial points that fewer people are talking about the topic.
-Thoughts on a single page:
Once you did much research on that topic, you should then put those ideas in a single page as bullet points.
Then each point describes appropriately with proper grammar. You should not make mistakes on your content to convey your message to your readers.
Initially, you can write without thinking about it, but in the end, you must proofread your content. You can hire someone for proofreading, or you can use Grammarly to correct your content yourself.
-Proper Call to Action:
No matter what kind of goal you set on your content, the call to action should not look like self-promotional; otherwise, you will be rebuffed by the blog owner as well as you will fail to achieve the attention of the targeted audience.
Pitching your draft
Pitching your draft is like presenting your ability in words. Blog owners get tons of pitches daily, so they have almost no time to read your 2-3 hundred long pitches.
I personally never use any pre-written templates, because of every time the content is different and the person who is going to receive the mail is different.
Craft your email pitch carefully as you crafted your content. Always try to mention the blog editor’s name (If possible) and point out the best thing about the blog.
Bring some value to the mail about your pitching content. Tell them why your content is fit for their blog.
Make sure always about the error-free pitches. Proofread your pitch carefully again and again then finally send it.
Promoting your guest post
Promote your guest post as you would do any other posts on your blog. It has two benefits, such as your authoritativeness will increase as well as tire2 backlink of your site will increase.
When you share your guest post to your social network, the new opportunities for guest blogging from different other blogs will increase.